If you have looked at the HubSpot app marketplace recently, you’ve probably noticed the expanded number of native integrations available and that it keeps growing by the day. HubSpot never sought out to be the all-in-one platform (regardless of how much it may feel like it). They set out to be the all-ON-one platform. They realized that they couldn’t check every single box. That there were always going to be other tools that we, as businesses, needed. And they embraced it. They created the app marketplace and over the last year, they’ve really invested in it.
While those just starting out on their inbound marketing or HubSpot journey may be focused on just converting leads, what do you do when you start getting leads and want to hand them off to sales? You surely can't pass every single lead off to sales (or they may lose their minds). One of the most important things for a sales team is to know who is ready to close. Those are the most valuable conversations that a salesperson can have. But how do you know who is ready to buy and who has maybe just shown a small amount of interest? Enter lead scoring.
Spring has sprung. Birds are chirping. Flowers have bloomed.
Unfortunately, we are stuck inside our homes this spring due to that retched Coronavirus.
However, if we look at the bright side, we now have more time on our hands. Something most of us honestly never thought we'd say. With this additional time at home, we're all trying to stay busy and be as productive as possible. One of the best things you can do for yourself and your business at a time like this is slow down to speed up. Take some time to review your data, improve your processes, and clean out your CRM and database.
Picking the right CRM for your company is crucial. There are so many factors to consider. How much will this cost me? What are the contract terms? Can I customize layout and reporting? Will this integrate with other software that I use? What kind of customer support do they offer?